mollie battenhouse

Wine Educator

With an extensive tenure at Preferabli and Jackson Family Wines, my journey has been fueled by a passion for wine education and leveraging technology to enhance product discovery. At Preferabli, I've played a pivotal role in marrying sophisticated software with the nuanced world of wine and spirits, ensuring personalized recommendations for diverse consumer palates. My expertise lies not just in discerning taste profiles but also in fostering a team adept at bridging tech and tradition. In my current role as National Director of Wine Education, I have honed skills in team leadership and training development, guiding new hires to excel in a complex industry. Our work empowers retailers and hospitality providers to connect customers with their ideal selections, reflecting a dedication to excellence and an understanding of the intricate dance between palate preference and product offering. It’s a mission that marries my love for the art of wine with the science of sales.